In a world where 95% of consumers search online before making their buying decisions, SEO not only gives businesses a significant boost, but will continue an upward trend. While the importance of SEO would take forever to explain, following are 5 of the primary reasons small businesses should invest in SEO.
- SEO Levels the Playing Field
Investing in SEO makes it possible for small business owners to compete with major competitors. You can’t rank high on the search engine results pages without an effective SEO strategy says Chris Poole of Connecticut SEO Company. Basically, SEO can take you off the bench, putting you in the race against the big boys, and help you triumph!
- SEO Puts Your Business in Front of Your Target Audience
Whether it’s on a mobile phone, tablet or desktop, the majority of consumers search prior to purchasing. So, it just makes sense that you do what it takes to be in front of them, in the top search results, when the search is entered. If not, you’ll be missing out on the 91% of your target audience who don’t search beyond the first page on Google. Another important point to keep in mind is that SEO strategies can be highly targeted, meaning that when your website or landing page achieves more visibility with consumers, the more relevant traffic it will receive, leading to increased sales.
- SEO Takes Advantage of Free Advertising
Without SEO, businesses run the risk of not being seen because of random content. Every listing on Google includes a title tag and meta description, and if it isn’t optimized, the search engine will select random text from anywhere on your landing page or website to include in the listing for countless potential customers to see. SEO makes it possible to control the information consumers are shown when your landing page/website shows up in the search results. Basically, it provides your business with free advertising and if you’re not taking advantage of it, you’re running the risk of losing sales.
- SEO is a Cost-Effective Marketing Option
SEO is actually a cost-effective investment. The important thing to remember when it comes to searching for SEO service providers for your business is to not opt for cheap solutions. As the saying goes, “you get what you pay for”. While you’ll probably run across SEO companies that offer cheap prices, chances are good you’ll end up with low rankings thanks to subpar content and a lack of expertise. Investing in SEO services from a reputable, experienced company instead of low-cost options will end up paying off in a big way over time. In comparison to other online marketing strategies, research has shown that high quality SEO produces higher returns.
- Investing in SEO Deliver’s Long-Term Rewards
While some advertising efforts may return immediate, short-term results, the benefits of SEO are long lasting. If you invest is effective SEO services, and your website attains first page placement, you’ll get more traffic, earning authority with Google, which means the increased potential of your site holding that position for years to come. Even though the instant gratification received by using PPC campaigns is great, recurring ROI from the effects of long-term sales thanks to SEO are even better.
All businesses need to invest in SEO if they want to be successful today. There are people looking for your services or products on search engines – if they don’t find you on the first page, their business is going to your competitors that are there.